Admission Policy of Foreign Postgraduate Student in the Field of “New Media” in School of Software and Microelectronics of Peking University

School Overview

The School of Software and Microelectronics of Peking University (SSM, PKU) is a “National Model College of Software” with the approval of Ministry of Education and State Development Planning Commission. The School has Engineering Doctorates of Electronic and Information field, Master of Engineering Management, Master of Engineering of six fields (Software Engineering, Integrated Circuit Engineering, Project Management, Electronic and Communication Engineering, Computer Technology and Industrial Design). Cooperated with the Software Engineering State Engineering Research Center and School of Electronics Engineering and Computer Science Institute of Software, the School has also constructed Program for Doctor Degree of the Software Engineering First-Level Discipline.

SSM, PKU was born with the goal to make it one of the top-rank software schools all over the world. It inherits Peking University’s tradition of “Democracy, Science and Cultural Diversification”, pursues of “Diligence, preciseness Truth-seeking and innovation”. SSM, PKU’s mission is “Innovation and Entrepreneurship, Demand Oriented and Quality First”. SSM, PKU aims to develop advanced, practical, multidisciplinary and globalized professionals, and shall improve educational objectives and curricula according to the demand of the industry. It shall develop adaptive syllabi and active education plans. The school shall learn from the experience of experts, make every effort to realize the innovation of the teaching patterns, management system, teaching contents, curriculum as well as teaching method.

Brief Introduction of Major Field

As the important achievement of human civilization, the Internet is leading the world into a new media era. As the world's largest single language, Chinese language is showing its stronger market superiority in the global competition. Close combination of Chinese language and the Internet will promote a rapid development of the new media industry, thus it urgently needs compound talents who can master Chinese language and new media technology.

Based on the SSM, PKU's training mode of interdisciplinary engineering talents for many years, the major combines the academic advantages of university and practical experience of new media experts. It provides the best environment for foreign students to learn and experience Chinese economic artery as well as cultivating the interdisciplinary high-end talents, making them elites in their fields. The course system of this major contains three modules: transmission, language and technology.

Application Requirements

1. Applicants must be non-Chinese citizens, well conducted and in good health, abide by the laws of Chinese Government and the regulations of Peking University.

2. Applicants who apply for the master's degree graduate student should have acquired bachelor's degree

3. Applicants should meet the admission requirements on academic achievement, academic level as well as language competence.

Career Goals

This major field aims to cultivate the expertise who can be hired as senior professionals in new media enterprise (include but not limited to Internet, Anime & Game, new media Marketing), transnational enterprises, international agencies and non-governmental organizations. ?

The Graduates is qualified for the jobs as follows:

The New Media Management, Culture Creative Industry Management, Internet and Mobile Content Design, New Media Marketing Consulting, Network Marketing Management, Localization Engineering, Public Relations and so on.

Core Curriculum

New Media Communication

Interactive Media Design

New Technology of Information Publishing

Interactive Storytelling

Internet Marketing

Cultural Brand Management

Cultural and Creative Industry management

Business Chinese


The faculty of this project is mainly acted by Professors and associate professors from Peking University, besides that, in order to strengthen and foster students’ practical and application ability, we will engage senior expert from world's leading new media enterprise as teacher or Mentor-Mentee.

Degree Conferral

Students are required to complete the curriculum in 2 years, fulfill the designated credits, complete the master's thesis and defend it in front of a panel of experts. Successful graduates will receive a graduation certificate along with the Master's degree.

Application materials

1. Peking University Application Form for International Students (Master and Ph.D. Programs), which must be filled and submitted online via the following link You should also print it out and stick your photo.

2. An official certificate of your highest education (Students expecting to graduate should provide an official letter stating expected graduation date), must be original documents or certified copies either in Chinese or English.

3. Official transcripts of your academic achievement up to the present, must be original documents or certified copies either in Chinese or English.

4. A personal statement (about 800 words, research plan should be included, must be in Chinese.) The format can be downloaded at

5. Two recommendation letters from your referees. The referees should be professors or associate professors (or persons with relevant academic title). The format of the reference letters can be downloaded at

6. A copy of your HSK results: HSK level 6, 200 overall (min. 65 in writing) is required;

7. One photocopy of your passport (passport type must be valid and ordinary)

8. Personal research achievements, table of contents and abstracts of your academic publications and any other original achievement in your field. (if you have them)

Two copies of all application materials (except recommendation letters) are required, one original and one copy. Please hand in or sent them by post to International Students Division of Peking University.

Application Fee

RMB 800. ?Accept cash, UnionPay cards, and online payment (follow the tips in Online Application for International Students). Any other currency and traveler cheques would not be accepted, application fee would not be returned.

Preliminary Examination of Department

Applicants will have a first examination by the office of International Students. After that, admissions office of School of Software and Microelectronics will organize professional tutor groups to audit the applicants` potentials in the fields they apply by their schools, specialties, academic levels and characters. The selected applicants will have the opportunities to the reexamination and receive the notification before March 20th, 2015.

Reexamination of Department

Admission office of School of Software and Microelectronics will organize professional tutor groups to give a comprehensive reexamination to applicants about specialty level and language ability.

The applicant who enter the reexamination should give a report which covers his research experiences and performances, views on the fields he has applied, his studies and tentative ideas about research and work.

The professional tutor groups will assess applicants by the reexamination scores combined with results of quality and give a first admission list.

Admission and Enrollment

1. We will publish the admission lists before the end of May,2015 according to the results of reexamination.

2. Office of International Students will send admission notifications and visa application forms in late June,2015.

3. The exact dates for registrations are subject to the admission notification. Admitted students must arrive at Peking University for enrollment and registration procedures in accordance with the date on admission notification.

4. Our classes are mainly held in Daxing campus, Peking University.

Tuition and Scholarship

1. Tuition: 33,000 RMB/Semester, total tuition 66,000 RMB.

2.Accommodation: charged in accordance with the relevant provisions of the school.

3. Scholarship: students who meet the requirement can apply the relevant International Students scholarship of Peking University.

Contact Information

Admission Office, School of Software and Microelectronics, Peking University.

Specialty consultation: ?Mr. Zhang ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

Telephone: (86010)62767181

Address: Room 1723N, No.1 Science Building, Peking University, Beijing 100871, P,R.China.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Web site:

Post Code: 100871

Source: Admission Office